Magnum Gold-Is it worth its weight in gold?

May 4th, 2010 posted by admin
Magnum Gold-Is it worth its weight in gold?

It looks valuable, almost like a real gold bar, rich vanilla ice cream with sea-salted caramel, encased in a hard gold chocolate shell. There was an elaborate ad campaign for this new product, where two people decided to “steal” the ice cream or something–pretty much building it up in my mind to be not something that you eat, but some designer kitchen accessories that you put out on the counter to impress the guests.

Anyway back to the product, the Magnum GOLD?!, it had the wow factor, I wanted to try it. I searched high and low, and actually couldn’t find it, I tried three or four stores but their ice cream freezers had all the other flavours, just not Magnum Gold. I eventually managed to buy it from an outdoor vendor, I cost me £1.60. When I bought it, I looked at it, I had it in my hand, the elusive Magnum GOLD?! , I slowly opened the wrapper to reveal a golden coloured ice cream. It looked nice, the gold colour was clearly gleaming realistically, it reminded me of the “Golden Opulence ice cream” which I knew was out of my price range, but the Magnum GOLD?! was good enough for me.

I took a bite, it tasted nice, the gold and chocolate covering, but I couldn’t taste any caramel. A real shame, I thought if the ice cream actually tasted of caramel and not just vanilla it would have really complemented the golden colour, despite it being fine in taste, I didn’t see the real point in buying it, I’d paid £1.60 but would have been better off buying a normal Magnum or a white chocolate one, which would have had more taste. It was disappointing because there was nothing really special about the ice cream in the end, no true sweet aftertaste, nothing special in the end.

I wouldn’t buy this ice cream again I think, I would sooner buy a McDonalds caramel sundae, which is a lot sweeter and covered of caramel, not like this one, a mere drizzle. I wouldn’t advise buying it, as the wow factor soon wears off after you bite into the golden shell–